DIAGNOSTIC
Brand Resonance Strategy Assessment
Where emotional identity is working - and where it's missing.
Why this exists
Most organizations invest heavily in clarity:
- positioning
- visuals
- messaging
- campaigns
Fewer invest in resonance. The layer that creates:
- emotional memory
- internal identification
- lasting affinity with customers and communities
This assessment surfaces where that layer exists - and where it doesn't.
What it evaluates
You'll be asked about:
- how customers experience your brand emotionally
- whether your identity extends beyond messaging
- how consistently your brand feels across touchpoints
- organizational readiness for deeper identity infrastructure
No theory. No creative exercises. Just strategic signals.
Who this is for
Founders, operators, and marketing leaders responsible for:
- growth
- differentiation
- brand experience
- customer loyalty
Especially organizations investing beyond acquisition into long-term identity.
Who it's not for
- early-stage companies still searching for product-market fit
- teams focused exclusively on performance marketing
- organizations without autonomy to invest in brand infrastructure
What you'll get
At completion:
- a resonance profile
- clarity on where emotional identity is underdeveloped
- insight into next layers of brand experience
For some organizations, this leads to a strategic conversation. For others, it simply sharpens internal perspective.
Time
Takes ~4 minutes.
No preparation required.
Start the assessment
Begin now